•  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous     
  •  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous

Marketing Plans

How to Prepare Them, How to Profit from Them

Malcolm McDonald, Hugh Wilson
Livre broché | Anglais
53,45 €
+ 106 points
Format
Livraison 1 à 2 semaines
Passer une commande en un clic
Payer en toute sécurité
Livraison en Belgique: 3,99 €
Livraison en magasin gratuite

Description

A fully revised and updated 8th edition of the highly renowned international bestseller

The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text.

New chapters and content include:

  • A 'Does it Work' feature throughout demonstrating examples of real successes using the processes in the book
  • More substantial coverage of consumer behaviour to balance the book's focus with B2B planning
  • Digital techniques and practices brought fully up to date
  • Also includes a comprehensive online Tutors' Guide and Market2Win Simulator for those who teach marketing strategy

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
640
Langue:
Anglais

Caractéristiques

EAN:
9781119217138
Date de parution :
21-11-16
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
190 mm x 241 mm
Poids :
1519 g

Les avis