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Mastering Search Advertising
How the Top 3% of Search Advertisers Dominate Google Adwords
Richard Stokes
Livre relié | Anglais
33,45 €
+ 66 points
Format
Description
Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.
Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:
- Increase search traffic while simultaneously lowering costs
- Conduct keyword research
- Determine the best starting bid prices for new keywords
- Manage bids without expensive bid management software
- Launch a new campaign
- Understand the Google quality score algorithm
Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!
"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 112
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780595493074
- Date de parution :
- 07-07-08
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 322 g
