La femme de ménage voit tout

Freida McFadden

Description

Introduction

The Power of Email Marketing and Why Every Business Should Focus on Building an Email List.

There was a time when the internet was young and full of pop-up advertising and dial-up tones. Do you remember those? While many features of the early internet have mercifully perished (I'm looking at you, MySpace glitter graphics), one player has survived and thrived: the powerful email.

Before you roll your eyes and say, "Emails? Really? Let me inform you about "TikTok and augmented reality in the age of?" Emails are the electronic equivalent of a firm handshake. They're more than just a method to say, "Hey, remember that online shopping cart you abandoned?" (though they can accomplish that very well). When handled appropriately, emails help you develop true, long-term relationships with your audience. They are the digital world's unsung heroes, continually pulling their weight while newer, flashier platforms get all the attention.

Consider this: although social media platforms come and go (sorry, Vine), email has remained stable. Your email address from the early 2000s? It's possible that you still have it. And, if you're anything like me, you check it several times daily. Yes, even during those excruciatingly boring meetings. Don't worry, I won't tell anyone.

This book aims to turn you into an email fan, if not a master! We're talking Beethoven-level proficiency here. And, while email may not have the same drama as a symphony (or perhaps it does, given the strain of waiting for a response), it does have a rhythm and a melody, and when done correctly, it can elicit powerful emotions and acts.

Aside from that, there's a certain pride in expanding an email list. Consider this scenario: you're at a luxury party, and someone says, "How's business?" And you smirkingly respond, "Well, my email list just hit 50,000 subscribers." Expect astonished looks and subtle nods of approval. You're not just playing the digital marketing game; you're crushing it.

Believe again if you believe this is all about aggressively pressing for emails. We're not in the digital arm-twisting business. We want to create a community. It's similar to throwing a dinner party. You wouldn't make someone come with you, would you? Instead, with the best snacks and soundtrack, you'd make it so appealing that they'd want to come. And maybe they'll bring a friend the following time. That is the goal of email list building. Making a setting so appealing that people want to be a part of it.

And who doesn't desire a carefully managed list of devoted admirers, customers, or readers eager to hear from you? An email list is like gold, whether you're a business leader, an artist, a writer, or a devoted knitter with a blog about different types of yarn (and hey, that sounds fascinating).

The hitch is that mastering email list creation is more than just gathering email addresses. It's all about interacting with genuine people. It is not about numbers but about quality. It's all about dialogue here, not a monologue. It is about serving rather than selling. Remember that every email address belongs to a human, and as Spider-Man's Uncle Ben once said, "With great power comes great responsibility."

To sum up this type of prologue: email is far from dead. It's seeing a revival. And, much as the Medici family supported the great Renaissance artists, I'm here to support you on your road to becoming an email list-building maestro.

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