•  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous     
  •  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous

Political Campaign Communication

Principles and Practices

Robert E Denton, Ben Voth, Judith S Trent, Robert V Friedenberg
Livre relié | Anglais | Communication, Media, and Politics
139,95 €
+ 279 points
Format
Pré-commander, date de disponibilité inconnue
Passer une commande en un clic
Payer en toute sécurité
Livraison en Belgique: 3,99 €
Livraison en magasin gratuite

Description

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.

Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.

Features of the tenth edition:

  • Includes examples and data from the 2020 election cycle
  • Updated and expanded discussion of social media platforms and practices
  • Increased art and graphics program to engage students and increase information retention
  • Expanded discussion of the history, practice, and state of journalism today
  • New chapter on local elections and offices

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
494
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9781538171431
Date de parution :
28-11-23
Format:
Livre relié
Format numérique:
Genaaid
Dimensions :
178 mm x 254 mm
Poids :
1070 g

Les avis