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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Political Marketing in Canada
48,45 €
+ 96 points
Description
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing - and its promises - in practice.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 320
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780774822299
- Date de parution :
- 01-07-12
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 226 mm
- Poids :
- 453 g
