Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.
Key features include:
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.
Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland
Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.