There is something I call the "Echo Factor". All of the things we have been told all our lives are like shouting into a canyon. For example, if you shout, "You are incapable and a big dummy!" It comes back slightly reduced in volume, "big dummy-big dummy-big-dummy." This is the same as if we give ourselves the affirmation, "I am capable and significant" but at first it comes back as "You are a big dummy, big dummy, big dummy." This is because for so long we had built up a big negative, and it takes time to wash out these negatives, just like a stain we might have in a sponge. To bring about a change, we must maintain our volume for the first 30 days to overcome these old thought patterns. Eventually, the new echo will prevail.