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- Payer en toute sécurité
- Toujours un magasin près de chez vous
Selling and Sales Management EBOOK
David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh
Ebook | Anglais
61,47 €
+ 61 points
Format
Description
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
The full text downloaded to your computer
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search for key concepts, words and phrases make highlights and notes as you study share your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
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Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781292205052
- Date de parution :
- 21-04-19
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
