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Description
What does a sales manager need to know about the market?
The term "sales manager" has become a part of our everyday life. At the same time, the very concept of "management" means "management". Accordingly, a "sales manager" is an employee who manages the sales process. Except from the glossary: "Management is the direction of available resources to achieve a goal." Thus, a salesperson becomes a sales manager only when he can:
- set competent goals for your sales territory.
- assess the resources available to achieve them.
- decide on the optimal strategy and tactics of sales. To do this, the sales manager must understand the structure of his market and know the basic principles of analysis and planning.
What is the market for a sales manager? This is his area of responsibility, which the company has assigned to him: for someone - several districts of the city, for someone - a whole region and even a country. But, regardless of the size of the reporting territory, it necessarily contains all the main elements of the market and obeys economic and non-economic laws. We can complete the reason to call this territory the micro market of the sales manager.
The term "sales manager" has become a part of our everyday life. At the same time, the very concept of "management" means "management". Accordingly, a "sales manager" is an employee who manages the sales process. Except from the glossary: "Management is the direction of available resources to achieve a goal." Thus, a salesperson becomes a sales manager only when he can:
- set competent goals for your sales territory.
- assess the resources available to achieve them.
- decide on the optimal strategy and tactics of sales. To do this, the sales manager must understand the structure of his market and know the basic principles of analysis and planning.
What is the market for a sales manager? This is his area of responsibility, which the company has assigned to him: for someone - several districts of the city, for someone - a whole region and even a country. But, regardless of the size of the reporting territory, it necessarily contains all the main elements of the market and obeys economic and non-economic laws. We can complete the reason to call this territory the micro market of the sales manager.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 310
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9798480471496
- Date de parution :
- 19-09-21
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 417 g
