Description

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Few of us are natural salespeople, and many small business owners struggle with the process. Strong selling skills are essential if you are to make your company a success, however, and this practical book offers advice and techniques to help you overcome your inhibitions, understand how sales are made, and close a deal successfully. Accessible and jargon-free, Selling with confidence looks at the following essential steps - none of which will cost you a fortune:

getting the basics right
understanding different forms of selling
understanding how the sales process works
preparing proposals and pitches
creating a 'sales culture' in your business