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- Toujours un magasin près de chez vous
Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 5 Sample Strategic Marketing Plan Uganda
Kevin Sansom
Livre broché | Anglais
48,45 €
+ 96 points
Description
This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: - Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region - Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda - Book 6: Sample strategic marketing plan for water services in Guntur, India
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 112
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781843800583
- Date de parution :
- 15-01-04
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 210 mm x 297 mm
- Poids :
- 393 g
