Vous voulez être sûr que vos cadeaux seront sous le sapin de Noël à temps? Nos magasins vous accueillent à bras ouverts. La plupart de nos magasins sont ouverts également les dimanches, vous pouvez vérifier les heures d'ouvertures sur notre site.
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Vous voulez être sûr que vos cadeaux seront sous le sapin de Noël à temps? Nos magasins vous accueillent à bras ouverts. La plupart de nos magasins sont ouverts également les dimanches, vous pouvez vérifier les heures d'ouvertures sur notre site.
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Shaping the Corporate Image
An Analytical Guide for Executive Decision Makers
Marion Gross Sobol, Gail E Farrelly, Jessica S Taper
161,45 €
+ 322 points
Description
Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance, management, marketing, and public relations, among others. Clearly an interdisciplinary approach is needed and is provided by this volume written by two university professors and a public relations specialist. Shaping the Corporate Image discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that corporate leaders possess the power to mold investor perceptions and evaluations of their firms, and the authors provide the latest information on the issues.
Central to the analysis of corporate reputation are numerous examples of drastic changes in reputation ranking as reported in Fortune magazine. Discussions of these articles combine with an academic look at past trends and commentary collected from interviews with current CEOs and public relations executives to yield a valuable review of strategies that were either spectacular successes or dismal failures. Shaping the Corporate Image provides the reader with valuable input for the future--for developing reputation building in the 1990s and beyond. This volume should be of particular interest to CEOs and public relations specialists concerned with defining, enhancing, and nurturing the corporate image. It is also suitable for supplemental reading in courses in advertising, public relations, business strategy, and marketing, as well as a valuable resource for academics interested in the latest theoretical and practical developments in this field.Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 184
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780899305646
- Date de parution :
- 21-05-92
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 150 mm x 219 mm
- Poids :
- 403 g
