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Soziale Netzwerke Und Massenmedien
Untersuchungen Zum Einfluss Der Personlichen Kommunikation
Michael Schenk
Livre broché | Allemand
41,45 €
+ 82 points
Description
"Social Networks and Mass Media"
Studies on the Influence of Personal Communication
(Text in German)
How do the mass media and interpersonal communication processes influence agenda-setting and political attitudes and opinions? How important are personal influence and opinion leaders still in the media society? The terms interpersonal environment and interpersonal communication are covered in the concept of modern network analysis. This study shows how media information is spread gradually to the social networks, how it is received and processed.
Studies on the Influence of Personal Communication
(Text in German)
How do the mass media and interpersonal communication processes influence agenda-setting and political attitudes and opinions? How important are personal influence and opinion leaders still in the media society? The terms interpersonal environment and interpersonal communication are covered in the concept of modern network analysis. This study shows how media information is spread gradually to the social networks, how it is received and processed.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 285
- Langue:
- Allemand
Caractéristiques
- EAN:
- 9783161463822
- Date de parution :
- 01-02-95
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 124 mm x 231 mm
- Poids :
- 466 g
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