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  7. Superhuman Innovation

Superhuman Innovation

Transforming Business with Artificial Intelligence

Chris Duffey
Livre broché | Anglais | Inspire
27,95 €
+ 55 points
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Description

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category
WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

Spécifications

Parties prenantes

Auteur(s) :
Chris Duffey
Editeur:
Kogan Page

Contenu

Nombre de pages :
288
Langue:
Anglais
Collection :
Inspire

Caractéristiques

EAN:
9780749483838
Date de parution :
26-03-19
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
140 mm x 216 mm
Poids :
331 g

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