McRobbie trenchantly argues that it is precisely on these grounds that invidious forms of gender -re-stabilisation are able to be re-established. Consumer culture, she argues, encroaches on the terrain of so called female freedom, appears supportive of female success only to tie women into new post-feminist neurotic dependencies.
These nine essays span a wide range of topics, including
- the UK government′s ′new sexual contract′ to young women,
- popular TV makeover programmes,
- feminist theories of backlash and the ′undoing′ of sexual politics,
- feminism in a global frame
- the ′illegible rage′ underlying contemporary femininities.