- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Customer Education Playbook
How Leading Companies Engage, Convert, and Retain Customers
Daniel Quick, Barry Kelly
Livre relié | Anglais
30,95 €
+ 61 points
Description
Deliver maximum value to customers and clients with this blueprint to customer success
In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:
- Learn why you should prioritize customer learning and invest in customer training and education
- Discover how to create a detailed customer success and retention plan that emphasizes delivered value
- Determine how to implement a learning strategy that maximizes and scales lifetime customer value
Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 240
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781119822509
- Date de parution :
- 19-04-22
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 152 mm x 231 mm
- Poids :
- 408 g
