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The Experience Business
Why Price-Focused Businesses Fail and What Winners Do Instead
James Sinclair
Livre broché | Anglais
21,95 €
+ 43 points
Description
How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?
The answer lies in The Experience Business.
When you read this book you'll understand:
- The KEY DIFFERENCES between experience businesses and price-led businesses
- Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES
- How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT
- The SECRET WEAPON of every profitable experience business
- How to shortcut the traditional customer journey from PROSPECT INTO RAVING FAN
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 178
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781781332627
- Date de parution :
- 01-07-17
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 140 mm x 216 mm
- Poids :
- 213 g
