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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Franchise Era
Managing Media in the Digital Economy
41,45 €
+ 82 points
Description
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms.
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 336
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781474477741
- Date de parution :
- 10-11-20
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 155 mm x 234 mm
- Poids :
- 476 g
