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- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Description
This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 1208
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781847870018
- Date de parution :
- 03-03-08
- Format:
- Livre
- Dimensions :
- 165 mm x 240 mm
- Poids :
- 2222 g
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