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- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Live-Streaming Handbook
How to Create Live Video for Social Media on Your Phone and Desktop
Peter Stewart
Livre relié | Anglais
182,45 €
+ 364 points
Format
Description
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work.
Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies.
Also included are:
- a foreword by Al Roker (NBC's The Today Show);
- practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;
- nearly 80 colour images of live-streaming events, screenshots and gadgets;
- a detailed walk-through of how to successfully present and produce your live-streaming show;
- advice on analysing and exploiting viewer metrics to increase followers;
- more than 130 quotes of real-world advice from expert producers of online media content;
- over 700 links to online case studies, articles, research and background reading.
With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 360
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781138630048
- Date de parution :
- 29-11-17
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 175 mm x 246 mm
- Poids :
- 996 g
