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The Making of European Consumption
Facing the American Challenge
90,95 €
+ 181 points
Description
American ideals and models feature prominently in the master narrative of post-war European consumer societies. Some claim that the American way of life ultimately gained hegemony in Europe. The authors of this book assert that a crucial dimension is missing from the claim of American hegemony - namely, the realities of European power, and the often-complex actions taken by Europeans. In this volume, scholarship from different European countries demonstrates that Europeans maintained myriad views of America; Europeans did not appropriate a homogenous notion of America. The chapters illustrate how, by distinguishing between product and process innovations enables, patterns of appropriation become apparent. The contributors to this volume demonstrate that American elements - from models to practices to technologies - were more prominent in European process innovations than in product innovations. And, ultimately, post-war European consumption is best described as a process of selective appropriation -rather than the wholesale acceptance or rejection - of American ideals and models.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 256
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781137374035
- Date de parution :
- 23-01-15
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 140 mm x 216 mm
- Poids :
- 462 g
