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The Marketing of Academic, National and Public Libraries Worldwide
Marketing, Branding, Community Engagement
David Baker, Patrick Lo
Livre broché | Anglais
167,95 €
+ 335 points
Description
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories. So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities. What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library. These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies
- Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated
- Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world
- Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 786
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780443134357
- Date de parution :
- 24-10-23
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 228 mm
- Poids :
- 1270 g
