The Music of Business offers a powerful dose of business intelligence mixed with the wisdom of pop and rock's monarchy. In this new edition, fully refreshed and expanded, Peter deals with four vital business themes: Strategy: What can you learn about business strategy from a study of musical geniuses? How can you learn about focus versus becoming an adaptive business from parallel examples in the music business? How can you make crowdfunding work for you? Creativity: What can you learn about creativity and innovation from Brian Eno, freeform jazz and Deep Purple? How can we apply the concept of flow to business life? How do constraints help us create? Innovation: What can we learn from Prince about innovation? What should we not learn from musicians about innovation? How can you become an intrapreneur? How do you build an innovation hothouse? Leadership: Do leaders need followers more than fans? What can we learn from Meatloaf's singer about coaching high performance people? What part does emotional intelligence play in the leader's repertoire? What can we learn from Sir Richard Branson about leadership? And Nigel Kennedy? And so on ... For more than 20 years, Peter Cook has written, spoke and consulted about the parallels between the business universe and the world of music, be it rock, jazz, classical, etc. This follows his much longer involvement with three passions that have fuelled his career: Science, Business and Music. Peter leads Human Dynamics and The Academy of Rock, where he practices these ideas on companies all round the world, through Business and Organisation Development, Keynote Speaking, Masterclasses, Coaching and Mentoring.

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