The New View of Salesmanship by Herbert N. Casson is a comprehensive guide to modern sales techniques and strategies. Originally published in 1912, the book has been revised and updated to reflect the changing landscape of sales and marketing. Casson's approach to salesmanship emphasizes the importance of building relationships with customers, understanding their needs and preferences, and tailoring sales pitches to meet those needs. He also stresses the importance of honesty, integrity, and professionalism in sales, arguing that these qualities are essential for long-term success.The book covers a wide range of topics, from the psychology of selling to the mechanics of closing a deal. Casson provides practical advice on everything from prospecting and qualifying leads to overcoming objections and negotiating contracts. He also offers tips on how to develop a personal brand and build a network of contacts that can help you succeed in sales.Overall, The New View of Salesmanship is a timeless classic that offers valuable insights into the art and science of selling. Whether you're a seasoned sales professional or just starting out in the field, this book is an essential resource for anyone looking to improve their sales skills and achieve greater success in their career.THIS 26 PAGE ARTICLE WAS EXTRACTED FROM THE BOOK: Making Money Happily: Twelve Tips on Success and Happiness, by Herbert N. Casson. To purchase the entire book, please order ISBN 0766164950.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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