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The Offer You Can't Refuse

What If Customers Want More Than Excellent Service?

Steven Van Belleghem
Livre broché | Anglais | Lannoo Campus
34,99 €
+ 69 points
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Description

  • A new book from a visionary keynote speaker who specializes in customer-centric thinking and the evolution of corporate responsiveness
  • Offers concrete applications of the social dimension of customer relations
  • Contains three components for sustainable success
How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years have been marked by the arrival of 4G, mobile services, and robotics. These technologies have brought about a revolution in the field of customer experience and in the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. This opens up the opportunity to tackle, together with your customer, concrete social world problems, including climate change, mobility, and health care. Customers increasingly seek out companies that do good for both themselves, and the world.

Spécifications

Parties prenantes

Auteur(s) :
Steven Van Belleghem
Editeur:
Lannoo Publishers

Contenu

Nombre de pages :
256
Langue:
Anglais
Collection :
Lannoo Campus

Caractéristiques

EAN:
9789401470353
Date de parution :
24-11-20
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
173 mm x 239 mm
Poids :
657 g

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