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The Pumpkin Plan

A Simple Strategy to Grow a Remarkable Business in Any Field

Mike Michalowicz
Livre relié | Anglais | Entrepreneurship Simplified
38,95 €
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Description

Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

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Contenu

Nombre de pages :
240
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9781591844884
Date de parution :
05-07-12
Format:
Livre relié
Format numérique:
Ongenaaid / garenloos gebonden
Dimensions :
152 mm x 231 mm
Poids :
408 g

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