Description

Worldwide - whisky has never been in better shape. New distillation capacity is being added at a record pace and new consumers in emerging markets are entering the arena. Distillers are experimenting with finishes, packaging and marketing techniques, and amongst consumers there is a hunger for knowledge and informed commentary.This book, written by two acknowledged authorities, provides a uniquely authoritative overview of this dynamic and fast-moving sector. The book reflects current practice and combines a historical perspective with production expertise and best practice, with insightful, expert market and marketing commentary. The style is readable and accessible, whilst independent and authoritative.

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