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- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Unconventionals
How Rebel Companies Are Changing Markets, Hearts, and Minds--And How You Can Too
Mike O'Toole, Hugh Kennedy
18,45 €
+ 36 points
Description
What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.
We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 168
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781492680239
- Date de parution :
- 01-06-19
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 135 mm x 180 mm
- Poids :
- 453 g
