La librairie des livres interdits

Marc Levy

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Chapter EightTime pressure impacts consumerbehavioral effectI shall indicate cases to explain that how time pressure environment factor impacts consumer behavior as well as what effects will be brought by time pressure consumer behavioral cause. Instead of above discussions concern how customer personal time pressure psychological factor influence, whether hoe time pressure environment factor will also influence consumer behavior. What are the difference between time pressure environment factor and time pressure consumer personal psychological factor? I shall explain as below: Firstly, the impact of life satisfaction is caused by time pressure on consumers responses. Can effective advertising can impact of life satisfaction when the consumer feels need to buy the kind of product in any time pressure environment? Can effective advertising bring direct impact on sales when the consumer feels need to buy the kind of product in time pressure environment? Effective advertising may being advantages, includes customers feel easy to accept of price increases, favorable publicity, and reshaping market segmentation.However, when the customer feels need life satisfaction in time pressure lif environment. The time pressure life environment ought impact on the consumer responses on advertising. Hence, when the consumer needs to live in the time pressure life environment. The over-commercialization of advertising ought impact the consumer chooses to buy the brand of product, when the seller has attractive advertising to bring purchase incentives to influence consumption desire to the time pressure environment influential consumer. For example, when the summer season will change to winter season, the ice cream consumers begins to feel weather will change to cold weather. Because many people feel more colf in the beginning. This is seasonable time pressure environment feeling, it may influence many ice-cream likers feel ice-cream may be possible shortage in hot weather or summer season, due to many ice-creams will be bought in summer weather to cause supermarkets in possible. So, if the brand ice-cream can make attractive advertisement to persuade ice-incream number will be reduced in the coming winter season beginning. So, it may influence many ice-cream likers choose to buy this brand's ice-cream in preference in summer. Because they feel fear none of any this brand's ice-creams can be sold in supermarkets in summer. Because they feel this brand's ice-cream, it's problem to let they can buy any different kinds of ice-cream taste to eat from any supermarkets in summer season. Hence, it explains why effective or attractive advertising may increase sale number, when consumers feel the brand's product number will be shortage or reduced from the seasonal time pressure external environment factor influence.Secondly, I shall discuss what is the relationship between the effects of product popularity and time pressure on consumer responses? When a brand is popular to let many customers to familiarize in society. Does it increase time pressure to influence consumers choose in preference? Time pressure remaining to product popularity concerns how much sale number is raised to persuade consumers to choose to buy a preference for ecommerce online shopping. It seems to be one time pressure online sale environment. The effects of the ecommerce online shopping environment has relationship beteen pressure and product popularity on perceived risk and purchase intention.

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