Description

"Persuasion through the Press" (Text in German)
This book deals with the means and strategies of persuasion and linguistic manipulation. Various methods for analysing evaluative texts are presented with their results, and are then compared and their underlying methodology is discussed critically.
With increased information flow today, the person in the street, even more than the expert, needs to be able to resist being manipulated through language. This volume not only provides an insight into the means and strategies of persuasion, but also shows how language can be used manipulatively. The subjects treated in the book range from basic research into the methods used in persuasive texts through empirical and historical analysis to intercultural comparisons.