Alice is from a normal middle-class family in New York but loves fashion. After graduation, she and her best friend Lily set off to pursue their dreams. Alice struggled after entering society, but was later hired by a small studio. At work, Alice had a conflict with Carlo, a traditional designer, while Lily had trouble finding work.
Alice helps with a fashion show by a famous brand and meets fashion photographer David and fashion editor Sophie. Some people question her ideas, but others recognise them. Alice and Lily's friendship was tested by work, but improved when Lily modelled. The fashion show was a success, but Alice had to choose between her career and love. She was offered a job by an American fashion group, but would have to leave the person she loved.