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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
265,95 €
+ 531 points
Format
Description
Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:
Setting up your website and website design
Selecting your domain name and host
Using HTML, Java, widgets, Flash, and RSS to charge up your website
New! Using search engine optimization (SEO) methods for the best search engine rankings
New! Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans
Monitoring site traffic and using analytic tools
Adding audio and video to your site
Choosing and using commercial download services
Creating and managing an online store
Finding your market online
Creating a mobile website and mobile media campaign
Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.
Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.
This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry profe
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 304
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781138453289
- Date de parution :
- 11-07-17
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 190 mm x 235 mm
- Poids :
- 557 g
