Lucifer is enjoying his retirement in an obscure corner of Limbo when he learns of a plot by Gabriel, the current ruler of Hell, to use humanity's greatest weapon against it - Television!
Cue the hottest reality game-show ever conceived:
Who Wants To Be The Prince Of Darkness? Gabriel orchestrates an "Infernal takeover" of Earth by stealing unwitting mortal souls and sending them to a mostly empty Hell, hoping to reinvigorate the Infernal Realm.
Now Lucifer must find a living champion to seize control of Hell and free millions of stolen mortal souls before the theft becomes permanent. But who would ever want to be Hell's champion?
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