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Description
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations--this hands-on guide is your partner for success
You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession -- a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization -- the Association of Proposal Management Professionals (APMP) -- and their best practices are the foundation for this book.
Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business.
If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to:
- Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals
- Focus on the customer by going beyond their requirements to address their true needs
- Know your competition through research and analysis
- Write persuasively to develop a winning business proposal
- Plan and use a repeatable proposal process
- Incorporate a lessons learned aspect to your proposal process
- Use tools and templates to accelerate your proposals
- Motivate and lead your proposal team to ensure they're on the same page
- Use graphics to enhance your proposals
- Learn ways to automate your proposal development process
- And a whole lot more
Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 432
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781119174325
- Date de parution :
- 09-08-16
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 183 mm x 231 mm
- Poids :
- 566 g
