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Résultats pour "Advertising and Consumer Psychology"
-
Online Consumer Psychology
- Livre broché | Anglais | Advertising and Consumer Psychology
- Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics... Savoir plus
135,95 €Livraison sous 1 à 4 semaines135,95 €Livraison sous 1 à 4 semaines -
Applying Social Cognition to Consumer-Focused Strategy
- Livre relié | Anglais | Advertising and Consumer Psychology
- This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion,... Savoir plus
175,95 €Livraison 1 à 2 semaines175,95 €Livraison 1 à 2 semaines -
Applying Social Cognition to Consumer-Focused Strategy
- Livre broché | Anglais | Advertising and Consumer Psychology
- Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer... Savoir plus
70,45 €Livraison 1 à 2 semaines70,45 €Livraison 1 à 2 semaines -
Online Consumer Psychology
- Livre broché | Anglais | Advertising and Consumer Psychology
- This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretic... Savoir plus
244,95 €Livraison sous 1 à 4 semaines244,95 €Livraison sous 1 à 4 semaines -
Sports Marketing and the Psychology of Marketing Communication
- Livre relié | Anglais | Advertising and Consumer Psychology
- This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychol... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Brick & Mortar Shopping in the 21st Century
- Livre broché | Anglais | Advertising and Consumer Psychology
- This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In ... Savoir plus
79,95 €Livraison 1 à 2 semaines79,95 €Livraison 1 à 2 semaines -
Values, Lifestyles, and Psychographics
- Livre relié | Anglais | Advertising and Consumer Psychology
- This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both pract... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Creating Images and the Psychology of Marketing Communication
- Livre relié | Anglais | Advertising and Consumer Psychology
- The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied ... Savoir plus
63,95 €Livraison 1 à 2 semaines63,95 €Livraison 1 à 2 semaines -
Brand Equity & Advertising
David A Aaker, Alexander L Biel
- Livre broché | Anglais | Advertising and Consumer Psychology
- The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot... Savoir plus
117,95 €Livraison 1 à 2 semaines117,95 €Livraison 1 à 2 semaines -
Persuasive Imagery
- Livre relié | Anglais | Advertising and Consumer Psychology
- This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors i... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Diversity in Advertising
- Livre relié | Anglais | Advertising and Consumer Psychology
- This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a col... Savoir plus
175,95 €Livraison 1 à 2 semaines175,95 €Livraison 1 à 2 semaines -
Brick & Mortar Shopping in the 21st Century
- Livre relié | Anglais | Advertising and Consumer Psychology
- This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In ... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines
12 sur 12 résultat(s) affiché(s)