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Nos liseuses Vivlio rencontrent actuellement des problèmes de synchronisation. Nous faisons tout notre possible pour résoudre ce problème le plus rapidement possible. Toutes nos excuses pour la gêne occasionnée !
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Résultats pour "Routledge Studies in Marketing"
-
Understanding the Higher Education Market in Africa
- Livre broché | Anglais | Routledge Studies in Marketing
- This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and poli... Savoir plus
54,45 €Livraison 1 à 2 semaines54,45 €Livraison 1 à 2 semaines -
Artificial Intelligence for Marketing Management
- Livre relié | Anglais | Routledge Studies in Marketing
- Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to po... Savoir plus
168,95 €Livraison 1 à 2 semaines168,95 €Livraison 1 à 2 semaines -
Ethnic Marketing
Guilherme Pires, John Stanton
- Livre broché | Anglais | Routledge Studies in Marketing
- Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other so... Savoir plus
54,45 €Livraison 1 à 2 semaines54,45 €Livraison 1 à 2 semaines -
Food Advertising and Childhood Obesity
Fariba Esmaeilpour, Mitra Shabani Nashtaee
- Livre broché | Anglais | Routledge Studies in Marketing
- This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contri... Savoir plus
27,45 €Livraison 1 à 2 semaines27,45 €Livraison 1 à 2 semaines -
Digital Disruption in Marketing and Communications
Edoardo Magnotta
- Livre relié | Anglais | Routledge Studies in Marketing
- This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Addiction as Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Studies in Marketing
- A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically ac... Savoir plus
56,95 €Livraison 1 à 2 semaines56,95 €Livraison 1 à 2 semaines -
Stakeholder Involvement in Social Marketing
- Livre broché | Anglais | Routledge Studies in Marketing
- This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as... Savoir plus
54,45 €Livraison 1 à 2 semaines54,45 €Livraison 1 à 2 semaines -
Business Digitalization
- Livre relié | Anglais | Routledge Studies in Marketing
- Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate b... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Ethnic Hospitality Marketing
Elena Chatzopoulou
- Livre relié | Anglais | Routledge Studies in Marketing
- Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies. Communicatin... Savoir plus
168,95 €Livraison 1 à 2 semaines168,95 €Livraison 1 à 2 semaines -
Consuming Atmospheres
- Livre relié | Anglais | Routledge Studies in Marketing
- Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing. Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Digital Disruption in Marketing and Communications
Edoardo Magnotta
- Livre broché | Anglais | Routledge Studies in Marketing
- This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to... Savoir plus
56,95 €Livraison 1 à 2 semaines56,95 €Livraison 1 à 2 semaines -
Marketing, Rhetoric and Control
Christopher Miles
- Livre relié | Anglais | Routledge Studies in Marketing
- Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion ... Savoir plus
188,95 €Livraison 1 à 2 semaines188,95 €Livraison 1 à 2 semaines -
Marketing and Mobile Financial Services
- Livre relié | Anglais | Routledge Studies in Marketing
- Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors inclu... Savoir plus
188,95 €Livraison sous 1 à 4 semaines188,95 €Livraison sous 1 à 4 semaines -
Driving Consumer Engagement in Social Media
Anna Bianchi
- Livre broché | Anglais | Routledge Studies in Marketing
- Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Savoir plus
54,45 €Livraison 1 à 2 semaines54,45 €Livraison 1 à 2 semaines -
Addiction as Consumer Choice
Gordon Foxall
- Livre relié | Anglais | Routledge Studies in Marketing
- A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically ac... Savoir plus
195,95 €Livraison 1 à 2 semaines195,95 €Livraison 1 à 2 semaines -
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
- Livre relié | Anglais | Routledge Studies in Marketing
- Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the ... Savoir plus
168,95 €Livraison 1 à 2 semaines168,95 €Livraison 1 à 2 semaines -
Driving Consumer Engagement in Social Media
Anna Bianchi
- Livre relié | Anglais | Routledge Studies in Marketing
- Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Brand Management in a Co-Creation Perspective
Heidi Hansen
- Livre broché | Anglais | Routledge Studies in Marketing
- This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combi... Savoir plus
51,45 €Livraison 1 à 2 semaines51,45 €Livraison 1 à 2 semaines -
Country-of-Origin Effect in International Business
- Livre relié | Anglais | Routledge Studies in Marketing
- This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only fr... Savoir plus
188,95 €Livraison sous 1 à 4 semaines188,95 €Livraison sous 1 à 4 semaines -
New Consumer Culture in China
XI Liu
- Livre broché | Anglais | Routledge Studies in Marketing
- This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in w... Savoir plus
51,45 €Livraison 1 à 2 semaines51,45 €Livraison 1 à 2 semaines -
Strategic Brand Management in Higher Education
- Livre broché | Anglais | Routledge Studies in Marketing
- University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the prolife... Savoir plus
55,95 €Livraison sous 1 à 4 semaines55,95 €Livraison sous 1 à 4 semaines -
Charity Marketing
- Livre broché | Anglais | Routledge Studies in Marketing
- Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-pr... Savoir plus
51,95 €Livraison sous 1 à 4 semaines51,95 €Livraison sous 1 à 4 semaines -
Branding and Positioning in Base of the Pyramid Markets in Africa
Charles Blankson, Stanley Coffie
- Livre relié | Anglais | Routledge Studies in Marketing
- Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book ... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Luxury and Fashion Marketing
Satyendra Singh
- Livre broché | Anglais | Routledge Studies in Marketing
- The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging ... Savoir plus
64,95 €Livraison 1 à 2 semaines64,95 €Livraison 1 à 2 semaines