"My name is Milan because my mother adored books by Milan Kundera. But since her brother, named Misha, had been killed in a concentration camp, my mother always called me Misha and that is how I became Misha for everyone. My name can be written in many different ways, depending on the language. I prefer to write it as Misha." So begins Alain Elkann's tale of love and loss, but above all about loss.