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The authors start with the basics and begin by re-visiting the mean, and the standard deviation, with which most readers will already be familiar, and show that they can be thought of a least squares model. The book then shows that this least squares model is actually a special case of a regression analysis and can be extended to deal with first one, and then more than one independent variable.
Extending the model from the mean to a regression analysis provides a powerful, but simple, way of thinking about what students believe
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