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- Toujours un magasin près de chez vous
Business Marketing Course 2e
Managing in Complex Networks
David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
Livre broché | Anglais
116,95 €
+ 233 points
Description
The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.
The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.
The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 288
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780470034507
- Date de parution :
- 01-10-06
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 191 mm x 234 mm
- Poids :
- 530 g
