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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Communication Design and Branding
A Multidisciplinary Approach
168,95 €
+ 337 points
Description
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 362
- Langue:
- Anglais
- Collection :
- Tome:
- n° 32
Caractéristiques
- EAN:
- 9783031353871
- Date de parution :
- 31-08-24
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 155 mm x 235 mm
