- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Computer-Mediated Marketing Strategies
Social Media and Online Brand Communities
272,45 €
+ 544 points
Description
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 430
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781466665958
- Date de parution :
- 31-10-14
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 216 mm x 279 mm
- Poids :
- 1274 g
