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Résultats pour "Advances in Marketing, Customer Relationship Management, and E-Services"
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Driving Traffic and Customer Activity Through Affiliate Marketing
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in... Savoir plus
281,95 €Livraison 2 à 3 semaines281,95 €Livraison 2 à 3 semaines -
Marketing in the Cyber Era
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strateg... Savoir plus
258,45 €Livraison sous 1 à 4 semaines258,45 €Livraison sous 1 à 4 semaines -
Driving Customer Appeal Through the Use of Emotional Branding
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies an... Savoir plus
299,45 €Livraison 1 à 2 semaines299,45 €Livraison 1 à 2 semaines -
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of c... Savoir plus
370,95 €Livraison 2 à 3 semaines370,95 €Livraison 2 à 3 semaines -
Encouraging Participative Consumerism Through Evolutionary Digital Marketing
Hans Ruediger Kaufmann, Agapi Manarioti
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations an... Savoir plus
223,95 €Livraison sous 1 à 4 semaines223,95 €Livraison sous 1 à 4 semaines -
Handbook of Research on Management of Cultural Products
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connect... Savoir plus
482,45 €Livraison sous 1 à 4 semaines482,45 €Livraison sous 1 à 4 semaines -
Computer-Mediated Marketing Strategies
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development... Savoir plus
272,45 €Livraison sous 1 à 4 semaines272,45 €Livraison sous 1 à 4 semaines -
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternati... Savoir plus
461,45 €Livraison sous 1 à 4 semaines461,45 €Livraison sous 1 à 4 semaines -
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer... Savoir plus
286,45 €Livraison sous 1 à 4 semaines286,45 €Livraison sous 1 à 4 semaines -
Handbook of Research on Retailer-Consumer Relationship Development
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interacti... Savoir plus
530,95 €Livraison sous 1 à 4 semaines530,95 €Livraison sous 1 à 4 semaines -
Strategic Uses of Social Media for Improved Customer Retention
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages ... Savoir plus
251,95 €Livraison sous 1 à 4 semaines251,95 €Livraison sous 1 à 4 semaines -
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contri... Savoir plus
468,45 €Livraison sous 1 à 4 semaines468,45 €Livraison sous 1 à 4 semaines -
Global Marketing Strategies for the Promotion of Luxury Goods
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As g... Savoir plus
295,45 €Livraison 1 à 2 semaines295,45 €Livraison 1 à 2 semaines -
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thr... Savoir plus
378,95 €Livraison 2 à 3 semaines378,95 €Livraison 2 à 3 semaines -
Innovations in Services Marketing and Management
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining e... Savoir plus
258,45 €Livraison sous 1 à 4 semaines258,45 €Livraison sous 1 à 4 semaines -
Strategic Perspectives in Destination Marketing
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers ... Savoir plus
273,95 €Livraison 1 à 2 semaines273,95 €Livraison 1 à 2 semaines -
Customer Relationship Management Strategies in the Digital Era
Süphan Nasır
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- In today's global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of co... Savoir plus
279,45 €Livraison sous 1 à 4 semaines279,45 €Livraison sous 1 à 4 semaines -
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive ... Savoir plus
279,45 €Livraison sous 1 à 4 semaines279,45 €Livraison sous 1 à 4 semaines -
Strategic Marketing Management and Tactics in the Service Industry
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organiz... Savoir plus
293,45 €Livraison sous 1 à 4 semaines293,45 €Livraison sous 1 à 4 semaines -
Promotional Strategies and New Service Opportunities in Emerging Economies
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher st... Savoir plus
258,45 €Livraison sous 1 à 4 semaines258,45 €Livraison sous 1 à 4 semaines -
Emerging Trends and Innovation in Sports Marketing and Management in Asia
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this... Savoir plus
314,45 €Livraison sous 1 à 4 semaines314,45 €Livraison sous 1 à 4 semaines -
Managing Public Relations and Brand Image through Social Media
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand... Savoir plus
272,45 €Livraison sous 1 à 4 semaines272,45 €Livraison sous 1 à 4 semaines -
Product Innovation through Knowledge Management and Social Media Strategies
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. ... Savoir plus
286,45 €Livraison sous 1 à 4 semaines286,45 €Livraison sous 1 à 4 semaines -
Analyzing Children's Consumption Behavior
Jony Haryanto, Luiz Moutinho
- Livre relié | Anglais | Advances in Marketing, Customer Relationship Management, and E-Services
- To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target,... Savoir plus
265,95 €Livraison 2 à 3 semaines265,95 €Livraison 2 à 3 semaines