- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Emerging Trends and Innovation in Sports Marketing and Management in Asia
314,45 €
+ 628 points
Description
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 382
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781466675278
- Date de parution :
- 31-01-15
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 216 mm x 279 mm
- Poids :
- 1170 g
