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Nos liseuses Vivlio rencontrent actuellement des problèmes de synchronisation. Nous faisons tout notre possible pour résoudre ce problème le plus rapidement possible. Toutes nos excuses pour la gêne occasionnée !
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Contemporary Perspectives on Corporate Marketing
Contemplating Corporate Branding, Marketing and Communications in the 21st Century
202,95 €
+ 405 points
Description
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.
Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company's CSR and green image.
Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 176
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780415662093
- Date de parution :
- 31-07-13
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 233 mm
- Poids :
- 489 g
