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Nos liseuses Vivlio rencontrent actuellement des problèmes de synchronisation. Nous faisons tout notre possible pour résoudre ce problème le plus rapidement possible. Toutes nos excuses pour la gêne occasionnée !
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
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Résultats pour "Routledge Interpretive Marketing Research"
-
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 9
- 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provi... Savoir plus
64,95 €Livraison 1 à 2 semaines64,95 €Livraison 1 à 2 semaines -
Interpreting Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Savoir plus
69,95 €Livraison sous 1 à 4 semaines69,95 €Livraison sous 1 à 4 semaines -
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
230,95 €Livraison sous 1 à 4 semaines230,95 €Livraison sous 1 à 4 semaines -
Death in a Consumer Culture
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices... Savoir plus
209,95 €Livraison sous 1 à 4 semaines209,95 €Livraison sous 1 à 4 semaines -
Marketing Discourse
Per Skålén, Martin Fougère, Markus Fellesson
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 7
- The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which ... Savoir plus
202,95 €Livraison sous 1 à 4 semaines202,95 €Livraison sous 1 à 4 semaines -
Macro-Social Marketing Insights
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast ... Savoir plus
55,95 €Livraison sous 1 à 4 semaines55,95 €Livraison sous 1 à 4 semaines -
Visual Consumption
Jonathan Schroeder
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Savoir plus
202,95 €Livraison sous 1 à 4 semaines202,95 €Livraison sous 1 à 4 semaines -
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
61,45 €Livraison sous 1 à 4 semaines61,45 €Livraison sous 1 à 4 semaines -
Branding Masculinity
Elizabeth Hirschman
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Savoir plus
29,95 €Livraison 1 à 2 semaines29,95 €Livraison 1 à 2 semaines -
Generation Y in Consumer and Labour Markets
Anders Parment
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Savoir plus
20,95 €Livraison sous 1 à 4 semaines20,95 €Livraison sous 1 à 4 semaines -
Beyond the Consumption Bubble
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ... Savoir plus
62,45 €Livraison 1 à 2 semaines62,45 €Livraison 1 à 2 semaines -
Consuming Books
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Savoir plus
75,45 €Livraison sous 1 à 4 semaines75,45 €Livraison sous 1 à 4 semaines -
Music, Movies, Meanings, and Markets
Morris Holbrook
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic j... Savoir plus
75,45 €Livraison sous 1 à 4 semaines75,45 €Livraison sous 1 à 4 semaines -
The Practice of the Meal
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse pers... Savoir plus
55,95 €Livraison sous 1 à 4 semaines55,95 €Livraison sous 1 à 4 semaines -
Contemporary Perspectives on Corporate Marketing
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such a... Savoir plus
202,95 €Livraison sous 1 à 4 semaines202,95 €Livraison sous 1 à 4 semaines -
Representing Consumers
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Savoir plus
88,45 €Livraison sous 1 à 4 semaines88,45 €Livraison sous 1 à 4 semaines -
Marketing Apocalypse
- Livre broché | Routledge Interpretive Marketing Research
- Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Savoir plus
90,45 €Livraison 1 à 2 semaines90,45 €Livraison 1 à 2 semaines -
Consuming Books
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Savoir plus
244,95 €Livraison sous 1 à 4 semaines244,95 €Livraison sous 1 à 4 semaines -
Marketing Apocalypse
- Livre relié | Routledge Interpretive Marketing Research
- Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Savoir plus
72,95 €Livraison 1 à 2 semaines72,95 €Livraison 1 à 2 semaines -
Consumption, Psychology and Practice Theories
Tony Wilson
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architec... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Motherhoods, Markets and Consumption
- Livre relié | Routledge Interpretive Marketing Research
- This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combi... Savoir plus
209,95 €Livraison sous 1 à 4 semaines209,95 €Livraison sous 1 à 4 semaines -
Interpreting Consumer Choice
Gordon Foxall
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is ... Savoir plus
209,95 €Livraison sous 1 à 4 semaines209,95 €Livraison sous 1 à 4 semaines -
Food and Experiential Marketing
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experien... Savoir plus
188,95 €Livraison sous 1 à 4 semaines188,95 €Livraison sous 1 à 4 semaines -
Managing Service Firms
Per Skålén
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 11
- Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches t... Savoir plus
64,45 €Livraison sous 1 à 4 semaines64,45 €Livraison sous 1 à 4 semaines