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Résultats pour "Routledge Interpretive Marketing Research"
-
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 9
- 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provi... Savoir plus
64,95 €Livraison 1 à 2 semaines64,95 €Livraison 1 à 2 semaines -
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
335,95 €Livraison 2 à 3 semaines335,95 €Livraison 2 à 3 semaines -
Death in a Consumer Culture
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices... Savoir plus
320,95 €Livraison 2 à 3 semaines320,95 €Livraison 2 à 3 semaines -
Interpreting Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is ... Savoir plus
102,45 €Livraison 2 à 3 semaines102,45 €Livraison 2 à 3 semaines -
Visual Consumption
Jonathan Schroeder
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Savoir plus
195,95 €Livraison 1 à 2 semaines195,95 €Livraison 1 à 2 semaines -
Macro-Social Marketing Insights
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast ... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Marketing Discourse
Per Skålén, Martin Fougère, Markus Fellesson
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 7
- The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which ... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
90,45 €Livraison 2 à 3 semaines90,45 €Livraison 2 à 3 semaines -
Branding Masculinity
Elizabeth Hirschman
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Savoir plus
44,45 €Livraison 2 à 3 semaines44,45 €Livraison 2 à 3 semaines -
Generation Y in Consumer and Labour Markets
Anders Parment
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Savoir plus
20,45 €Livraison 1 à 2 semaines20,45 €Livraison 1 à 2 semaines -
Beyond the Consumption Bubble
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ... Savoir plus
62,45 €Livraison 1 à 2 semaines62,45 €Livraison 1 à 2 semaines -
Consuming Books
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Savoir plus
106,95 €Livraison 2 à 3 semaines106,95 €Livraison 2 à 3 semaines -
Music, Movies, Meanings, and Markets
Morris Holbrook
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic j... Savoir plus
72,95 €Livraison 1 à 2 semaines72,95 €Livraison 1 à 2 semaines -
The Practice of the Meal
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse pers... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Contemporary Perspectives on Corporate Marketing
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Representing Consumers
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Savoir plus
96,45 €Livraison 1 à 2 semaines96,45 €Livraison 1 à 2 semaines -
Marketing Apocalypse
- Livre broché | Routledge Interpretive Marketing Research
- Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Savoir plus
90,45 €Livraison 1 à 2 semaines90,45 €Livraison 1 à 2 semaines -
Consuming Books
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Savoir plus
351,45 €Livraison 2 à 3 semaines351,45 €Livraison 2 à 3 semaines -
Consumption, Psychology and Practice Theories
Tony Wilson
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architec... Savoir plus
182,45 €Livraison 1 à 2 semaines182,45 €Livraison 1 à 2 semaines -
Marketing Apocalypse
- Livre relié | Routledge Interpretive Marketing Research
- Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Savoir plus
72,95 €Livraison 1 à 2 semaines72,95 €Livraison 1 à 2 semaines -
Motherhoods, Markets and Consumption
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Market... Savoir plus
320,95 €Livraison 2 à 3 semaines320,95 €Livraison 2 à 3 semaines -
Managing Service Firms
Per Skålén
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 11
- Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches t... Savoir plus
62,45 €Livraison 1 à 2 semaines62,45 €Livraison 1 à 2 semaines -
Visual Consumption
Jonathan Schroeder
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Savoir plus
82,95 €Livraison 1 à 2 semaines82,95 €Livraison 1 à 2 semaines -
Imagining Marketing
- Livre broché | Routledge Interpretive Marketing Research
- This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques... Savoir plus
67,45 €Livraison 1 à 2 semaines67,45 €Livraison 1 à 2 semaines