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- Toujours un magasin près de chez vous
Contemporary Trends in Marketing
Problems, Processes and Prospects
147,95 €
+ 295 points
Description
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.
The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.
This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 149
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783031365911
- Date de parution :
- 24-08-24
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 148 mm x 210 mm
- Poids :
- 227 g
