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Digital Marketing for Businesses in Easy Steps

Jon Smith
Livre broché | Anglais | In Easy Steps
19,45 €
+ 38 points
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Description

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.

Marketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet - you can target customers around the globe.

Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:

  • The fundamentals of digital marketing.

  • Getting more from your website and getting your "digital house in order".

  • The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

  • The art of blogging to get customer loyalty.

  • How to create and launch a powerful Content Marketing Strategy.

  • How to use Search Engine Marketing to ensure customers find you and buy from you.

  • How to measure and optimize the effectiveness of your digital marketing.
  • Get started with your digital marketing strategy now with Digital marketing for businesses in easy steps, and use the new technology to reap the rewards for your business!

    Spécifications

    Parties prenantes

    Auteur(s) :
    Editeur:

    Contenu

    Nombre de pages :
    288
    Langue:
    Anglais
    Collection :

    Caractéristiques

    EAN:
    9781840788631
    Date de parution :
    24-06-20
    Format:
    Livre broché
    Format numérique:
    Trade paperback (VS)
    Dimensions :
    185 mm x 226 mm
    Poids :
    635 g

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