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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
E-Retailing Challenges and Opportunities in the Global Marketplace
300,45 €
+ 600 points
Description
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 386
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781466699212
- Date de parution :
- 26-02-16
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 216 mm x 279 mm
- Poids :
- 1179 g
