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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
59,35 €
+ 59 points
Description
An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers
What are the characteristics for successful entry into new international markets? How can ‘sustainability’ affect decision making within businesses? Why are today’s global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations?The full text downloaded to your computer
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Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780273762409
- Date de parution :
- 20-07-11
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
