This book will help YOU in the following ways:
- Take control of your sales process
- Identify the skills and experience necessary to select and/or develop a top sales manager
- Position the sales management role to drive improved revenue and profit
- Understand how the 'rest of the business' can help in the sales effort
- Position your service or offering optimally in the market
- Select the best sales approach(s) for your business
- Understand how best to price and discount
- Gain insights into how to motivate and incentivize sales staff
- Plan activities to optimise budget and resources during a sales year
You are likely to be one of four types of people (in no particular order):
- An aspiring sales manager who wants to position him/herself for the sales manager role
- An existing sales manager who wants to understand what other businesses do in order to improve his/her own department
- A business executive looking to employ or promote someone for the sales management role
- A business owner who would like to gain a better understanding about sales management